Transform
complex products
into
interactive buying experiences

Some configurators prioritize quick delivery by sacrificing rendering quality, resulting in flat, cardboard-like forms, materials that lack detail, or excessive reflections on yacht and RV surfaces. Some support option selection only through a sidebar menu. CELA optimizes models for web performance while preserving realistic materials, lighting, and detail, and lets users click configurable parts directly on the 3D product, making changes easy to see and understand. Sales workflows, integrations, dealer permissions, and ongoing updates are planned alongside the visual experience.

Yes. Our work includes configurators with 20+ configuration steps, 100+ components and accessories, and conditional dependencies. We organize models, layouts, interior and exterior options, and compatibility rules into a clear buying journey—so customers can explore complex products without managing the complexity themselves.

We value the engineering and design behind your product and share your commitment to showing it faithfully. Using WebGL and WebGPU where supported, we refine materials, lighting, reflections, and detail—from fabric and metal finishes to moving components—so customers can appreciate your product’s features and quality as closely as possible to the real thing.

Yes. We design the interface around your brand and customer journey, with responsive layouts for desktop, tablet, and mobile. Your configurator can be embedded in your website or run independently, with CRM, ERP, e-commerce, and CPQ integrations scoped around your systems and available APIs.

Your team can showcase product features, set default builds, and prioritize ready-to-sell inventory. Using approved options and layouts, Sales can create proposals with 3D floor-plan views and spreadsheet summaries in as little as 90 seconds, then share configurations with customers—without needing Engineering for routine proposals. Dealer permissions control who can adjust pricing.

Yes. We can work from existing CAD, partial 3D models, technical drawings, photographs, and product references. We review what you have, identify what is missing, and prepare the assets for an accurate, efficient web experience.

A typical project takes 4–9 weeks, depending on asset readiness, product complexity, and integrations. We confirm the schedule after reviewing your scope and can phase larger projects to launch the core experience first.

Yes—we take asset protection seriously. Your designs are valuable business assets, and we apply safeguards to restrict direct downloads and reduce unnecessary exposure. We can sign an NDA before work begins and agree how your files are accessed, used, and shared.

Cost depends on product structure, visual scope, asset readiness, configuration logic, integrations, and maintenance needs. A useful estimate starts by defining those variables rather than assigning a generic price to the number of options.

We structure the configurator so individual components, options, and rules can be updated without rebuilding the entire experience. Prices, titles, access permissions, and descriptions can be easily updated.