By: Dhruv Adhia | Mar 13, 2023
Introduction:
As online shopping continues to become more popular, retailers are looking for new ways to enhance the online shopping experience for customers. Omnichannel shopping experience using AR and browser-based 3D experience is one such innovation that is gaining traction in the fashion industry. By using augmented reality (AR) and 3D visualization technology, online fashion stores can provide a unique and interactive shopping journey that mimics an in-store experience.
In this article, we will explore the benefits of using Omnichannel shopping experience for online fashion stores using AR and browser-based 3D experience, and how it can improve customer satisfaction, reduce returns, and increase sales.
Headings:
Sub-headings:
What is Omnichannel shopping experience for online fashion stores using AR and browser-based 3D experience?
How does it work?
Benefits of Omnichannel shopping experience for online fashion stores using AR and browser-based 3D experience
Use cases for Omnichannel shopping experience for online fashion stores using AR and browser-based 3D experience
Challenges and considerations
Pilot Study
Blair Shapera is a luxury fashion brand that specializes in bespoke couture garments. By integrating AR and 3D visualization technology into their online platform, they are able to provide customers with a personalized and interactive shopping journey. Customers can use the platform to visualize the garments in 3D and see how they would look on their body type.
Blair Shapera's platform allows customers to select a garment, choose their size, and see a 3D representation of the garment on a virtual mannequin. They can then use AR technology to see the garment on themselves through their device's camera. This allows customers to get a better sense of how the garment will fit and look on their body type before making a purchase.
The platform also includes a personalized styling advice feature that suggests accessories and other garments to pair with the selected garment. This feature enhances the overall shopping experience and provides customers with additional inspiration for styling their garment.
By leveraging Omnichannel shopping experience for online fashion stores using AR and browser-based 3D experience, Blair Shapera is able to differentiate itself from other luxury fashion brands and provide a unique and personalized shopping experience to its customers.
https://blairshapera.thecela.com/
Below are some 3D renders of the fashion clothing generated by Cela Team.
FAQs
Conclusion:
Omnichannel shopping experience for online fashion stores using AR and browser-based 3D experience is an exciting new innovation that is transforming the online shopping experience. By integrating AR and 3D visualization technology, online fashion stores can provide customers with a personalized and interactive shopping journey that mimics an in-store experience. The benefits of this technology are numerous, including improved customer satisfaction, reduced returns, increased sales and revenue, and a competitive advantage in the marketplace. While there are challenges and considerations to be aware of, the potential benefits far outweigh the risks. With the right strategy and implementation, Omnichannel shopping experience using AR and browser-based 3D experience can take online shopping to the next level.
(In the next blog we will discuss, how Cela helped Blairshapera acheived cloud based computer vision measure system to see whether the clothes would fit them correctly or not)
Provide your shoppers an online shopping experience that just feels like in-store with Augmented Reality and 3D interactions
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