Unlocking Brilliance: Insights from SMC Kelowna

A Perfect Sparkle: Our Chat with SMC Kelowna

Exploring the exciting potential of 3D configurators in luxury jewelry.

We recently had an inspiring video chat with Gligor Sehovac, the visionary founder of SMC Kelowna, delving into the exciting potential of 3D configurators in the luxury jewelry sector. This conversation came at a perfect time, as our team at CELA Technology has been diligently enhancing our 3D configurator's real-time rendering, shaders, and lighting, specifically optimizing it for dazzling jewelry pieces like engagement rings.

For those unfamiliar, SMC Diamonds, with their flagship workshop store in Vancouver and a strong presence in Kelowna, has been a beacon of exquisite craftsmanship and personalization in the jewelry world since March 2013. Specializing in custom designs and high-quality diamonds, SMC helps clients across Canada and the US create truly memorable pieces that resonate with timeless elegance and unmatched quality.

Real-Time Vision: Transforming Custom Jewelry Design 

Gligor Sehovac's insights on instant visualization for jewelery customers and designers.

During our discussion, we were thrilled to give Gligor an internal demo of our latest version of jewelery configurator. His insights, drawn from SMC's extensive experience in crafting exquisite custom jewelry, were incredibly valuable. He immediately saw how our 3D configurator, which truly excels at visualizing highly customizable products – from automotive variations and furniture textures to intricate jewelry designs – could revolutionize both the customer and designer experience. Imagine a couple exploring an engagement ring, effortlessly swapping diamond cuts (The 4Cs of Miamond Quality), experimenting with different gemstone surrounds, or visualizing various metal colors in real-time. As Gligor insightfully noted, this capability entirely eliminates the traditional wait for static rendering pictures, which can often take days. It's about bringing the design process to life, instantly!

Beyond the Game: Achieving E-commerce Realism

Our commitment to high-quality rendering for intricate details like diamonds and gems.

A key point of our conversation revolved around rendering quality, especially for precious stones. While 3D rendering has a strong foundation in the gaming industry, e-commerce demands an exceptionally high level of realism, particularly for the complex reflections and refractions of diamonds and gems. We've dedicated substantial research and development to perfecting this specific challenge at CELA. Gligor was genuinely impressed with the real-time diamond rendering in our internal test demo, acknowledging its exceptional quality and realism.

Speed Meets Quality: Seamless Online Experiences

Balancing visual fidelity with lightning-fast loading times for 3D models.

We also discussed the critical balance between visual fidelity and loading speed. At CELA, our process goes beyond simply integrating CAD files directly onto websites. Our entire system pipeline is meticulously designed to optimize 3D models for fast loading times without compromising on the high-quality visual standards essential for luxury e-commerce.

Empowering Choices: SMC's Expertise Meets 3D Customization

How real-time configurators smooth the path for couples choosing their perfect ring.

SMC has built an impressive reputation for timeless elegance and unmatched quality, serving countless customers from their Vancouver workshop for their most memorable moments. Gligor shared his extensive experience in guiding

couples through the intricate process of choosing the perfect engagement ring – from selecting the right certified diamond pieces and understanding value propositions, to matching their unique style and offering ongoing support like resizing and cleaning. He firmly believes that enabling customers to directly visualize ring options during a conversation will significantly streamline the communication process. "The right tool we can hand over to our customer will significantly make communication smoother," Gligor shared. Instead of keeping customers waiting for rendering updates over several days, a real-time 3D configurator can dramatically speed up the final decision-making, which is particularly helpful for new couples on a fixed wedding preparation schedule.

Ready to Explore? Connect with CELA Technology

Discover how 3D visualization can transform your online product presentation.

At CELA Technology, we're continuously upgrading our 3D configurator system from all aspects. If you're an e-commerce brand or retailer looking to elevate your online product presentation and empower your customers with a more immersive shopping experience, we invite you to connect with us. We're always eager to gather more feedback from experts across different industries on how our technology can best benefit you and your customers.

You can reach us directly at: info@thecela.com

Discover SMC stunning collections and design philosophy at smcdiamonds.ca/