Private Aviation
What Should a Private Aircraft Configurator Include?
A practical starting point for deciding which cabin, seating, material, lighting, livery, and equipment choices should become part of the interactive experience—and which information can remain supporting detail.
What Should a Private Aircraft Configurator Include? details
Short Answer
A private aircraft configurator should focus on the decisions customers need to see in context—especially choices that change the cabin environment, spatial experience, materials, appearance, or overall configuration.
Depending on the aircraft and sales process, this may include cabin layouts, seating arrangements, materials, finishes, lighting, exterior liveries, selected equipment, and other customer-facing options.
The goal is not to make every aircraft specification configurable. It is to make important choices easier to understand as part of one complete aircraft experience.
Start With the Choices That Shape the Experience
Some decisions affect how customers understand the entire aircraft.
Depending on the product, these may include:
- Aircraft model or configuration
- Cabin layout
- Seating arrangement
- Seat materials and finishes
- Cabinetry and surface materials
- Flooring
- Interior color combinations
- Lighting environments
- Selected cabin equipment
- Entertainment or connectivity options
- Exterior paint and livery
- Other customer-selectable features
The exact structure should follow the aircraft and the manufacturer's sales process rather than a generic configurator template.
Help Customers Understand the Cabin as a Space
A cabin layout is more than a seating diagram.
Customers may want to understand how different arrangements affect movement, privacy, work, dining, relaxation, storage, and the overall feeling of the cabin.
When layouts change, the experience should make those differences easy to recognize.
Instead of simply presenting:
Layout ALayout Bhelp the customer understand:
- What changes in the space?
- How might the cabin be used differently?
- Which arrangement better supports the customer’s priorities?
3D visualization is particularly useful when the value of a choice is difficult to communicate through a floorplan or specification table alone.
Let Materials Work Together
Premium interiors are rarely experienced one material at a time.
Leather, textiles, wood or decorative surfaces, flooring, metal finishes, cabinetry, and lighting all influence one another.
A configurator can allow customers to explore these choices together rather than imagining the final result from separate material samples.
Use Interaction Where It Adds Understanding
Not every aircraft feature needs animation or interactive explanation.
Interaction is most useful when it helps customers understand something that is difficult to communicate through text or a static image—for example, a meaningful layout change, cabin feature, seating arrangement, storage solution, or other customer-facing function.
The purpose of interaction is not to make the experience feel more technical.
It is to make the product easier to understand.
Bring the Configuration Together
At the end of the experience, customers should be able to review the aircraft they have created as one complete configuration.
Depending on the manufacturer's process, a summary may include:
- Selected layout
- Seating arrangement
- Materials and finishes
- Lighting selections
- Exterior livery
- Selected equipment
- Saved configuration
- Shareable configuration
- Consultation or quote request
For a high-value product, the next step does not need to be an online checkout.
The configurator can instead help create a clearer starting point for the next conversation between the customer and the sales or design team.
Which parts of your aircraft are hardest for customers to imagine before they choose?
Tell us which layouts, materials, features, or options matter most to the customer experience. We can help structure an interactive journey around those decisions.
Plan My Aircraft Configuration Experience